POP (Pharmacies Observation Post)
provides unique sales data and behavioral insights
on the retail pharmacy channel
Sanisphere POP ’s unique KPIs drive specific action plans
to grow your business
- Measure your performance
- Identify opportunities for growth
- Understand actionable levers
- Quantify impact of engagement
SALES DRIVERS
PROMO IMPACT
SWITCH/LEAK
SYMPTOMS
How do we gather and analyze observations from pharmacies?
Observation at the point-of-sale to capture sell-out and behavioral data
Capture sell-out data, in the context where POS management systems do not properly track sales
Capture behavioral data, in the context where pharmacists play a significant role in brand success
Sanisphere POP is compiled from observations across 21 emerging markets
We help 60+ pharma companies grow their sales in the retail channel
"POC Advanced Analytics helped us measure how well our activities worked on our targeted customers, but also identify and quantify specific areas where we need to perform better. Capitalizing on even a few represents opportunities in the millions of dollars for Pfizer."
"POP data is a very strong indicator of commercial performance. Sanisphere is also a strategic partner to acquire new pharmaceutical entities, as we recently did in Nigeria, and to launch new products, originators or generics."
"POC Pharma is definitely a key expert partner in our retail development. With a wide range of solutions, Sanisphere provide us a complementary vision on our pharmacy business in a fast-changing environment."